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We Are Brand Builders

We specialize in uncovering insights and opportunities with both consumers and trade, and then use that knowledge to create unique brand worlds.

From brand architecture development to advertising to brand activation, we develop traditional and non-traditional programs that set your brand apart from the competition. We have extensive experience working with spirits regulation at both the Federal and state levels and can help navigate that process.

What We Do

  • Brand Strategy & Positioning
  • Design, Identity & Packaging
  • Influencer Strategy
  • Activation Strategy
  • Event Execution
  • Content Strategy
  • Drink Strategy
  • Regulatory Navigation
  • POS & Promotional Design
  • Production & Sourcing
  • Market Research

Who We've Worked With

Who We Are

Kevin Beyer

Managing Director

Kevin has more than 20 years’ experience developing, managing and executing global, national and local campaigns and initiatives. Experienced in brand development, traditional advertising, trade & consumer education programs, influencer programming, and content development for brands in the spirits, fashion, tobacco, and pharmaceutical categories.

Meredith Waldman

Brand Strategist

Meredith has 15+ years experience in strategic marketing, developing and executing multi-dimensional marketing programs across a diverse range of product categories. Specializing in brand reinvigoration and experiential marketing, Meredith is well established in the areas of strategic planning, creative direction, management and execution of fully integrated brand campaigns from branding through production.

Brian Barto

Creative Director

Over the last 20 years, Brian has immersed himself in all areas of branding – from initial conception and development to packaging, advertising, merchandising, and consumer engagement for a diverse range of clientele from start-ups to lifestyle brands to category leading CPGs. Brian is also a skilled craftsman who custom builds brands environments and promotional pieces.